The primary purpose of evaluation during Phase III of the evaluation process is:

Question

Quizplus · Accepted Answer

The primary purpose of evaluation during Phase III is to identify concepts that will proceed further in the development process. It assesses the viability of the product or service and its potential success in the market. This evaluation helps in making decisions on whether to continue with the development process or not. A marketing plan and a full-scale prototype may be developed later on in the process, but the main focus in Phase III evaluation is to determine the concepts that show the most promise for success. Eliminating mistakes made during the launch phase is not the primary purpose of Phase III evaluation.

The Primary Purpose of Evaluation During Phase III of the Evaluation