The evaluation issue during the launch phase in the new product process is whether the firm has proven itself able to make and market the item on a commercial scale.This issue is usually resolved by some form of ____.

Question

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Market testing is the most appropriate way to evaluate the success of a new product launch. Market testing allows firms to collect customer feedback and assess the demand for the new product before investing significant resources in commercial-scale production and marketing. Prototype development and iteration analysis are important steps in the new product development process, but do not necessarily ensure commercial success. Development protocols refer to a set of guidelines for designing and testing new products, but do not address the specific issue of commercial viability during the launch phase.

The Evaluation Issue During the Launch Phase in the New