Lexus Inc. ,is interested in determining whether a potential new product will be preferred by customers,even before it is launched.Since customer reactions cannot be gauged at this stage,the firm can make use of _____ to gather pieces of information that can substitute for what it wants to learn.

Question

Quizplus · Accepted Answer

Surrogate questions are used to gather information that can substitute for what the firm wants to learn directly from customers. This is a commonly used research technique in situations where customer reactions cannot be gauged directly, such as when testing potential new products before they are launched. Therefore, Lexus Inc. can make use of surrogate questions to determine whether a potential new product will be preferred by customers.

Lexus Inc ,Is Interested in Determining Whether a Potential New Product