Which of the following can provide the data needed for the A-T-A-R model?

Name: Which of the following can provide the data needed for the A-T-A-R model?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The A-T-A-R model stands for Awareness, Trial, Availability, and Repeat. To calculate this model, data is needed on the market test, which can provide information on awareness, trial, and availability. The cumulative expenditure curve, income statement, and decay curve do not provide the necessary data for this model.

Which of the Following Can Provide the Data Needed for the A-T-A-R