Conjoint analysis is a technique that is more commonly used in ____.
A)opportunity identification
B)opportunity selection
C)development
D)concept evaluation

Question

Quizplus · Accepted Answer

Conjoint analysis is most commonly used in concept evaluation, which involves determining the attributes that consumers value most about a new product or service. Conjoint analysis provides insight into which product features are most important to consumers and how different combinations of features can influence their purchase decisions. It is typically used in market research to inform product development, pricing, and marketing decisions.

Conjoint Analysis Is a Technique That Is More Commonly Used