The underlying premise for _____ is that product concept creativity is triggered by the mere listing of every physical feature of a product, because we instinctively think about how that feature could be changed.
A) factor analysis
B) perceptual mapping
C) adaptive conjoint analysis
D) dimensional analysis

Question

Quizplus · Accepted Answer

The concept described in the statement is dimensional analysis, which involves listing every single physical feature of a product and considering how each feature could be modified or improved to create a new product concept. This approach assumes that creativity is triggered by examining each individual attribute or characteristic of a product, rather than considering the product as a whole or focusing on broad, abstract concepts.

The Underlying Premise for _____ Is That Product Concept Creativity