Marketing managers in the America-First Corporation routinely create "gap maps" representing the position of their product vis-à-vis competitive offerings.These maps,based on managerial expertise and judgment,are examples of a(n)_____ GAP map.
A)AR perceptual
B)determinant
C)OS perceptual
D)experiential

Question

Quizplus · Accepted Answer

Determinant gap maps are based on managerial expertise and judgment, as opposed to consumer perceptions or statistical analysis.

Marketing Managers in the America-First Corporation Routinely Create "Gap Maps