One of the reasons why technology-driven scientists, in most cases, actually put benefit before form and technology in the creation process is that:
A) it makes finding customer problems very easy.
B) they have some idea of need that is leading them in their efforts.
C) an idea developed into a concept using this sequence is always successful.
D) the production cycle using this sequence is much shorter.
Correct Answer:
Verified
Q23: Concept generation must be a(n) _ process.
A)
Q24: _ has been defined as "the use
Q25: Prior to proceeding with development of a
Q26: _ refers to working with external partner
Q27: A new product:
A) when launched is still
Q29: Which of the following would qualify as
Q30: A product _ statement is a claim
Q31: The objective of a firm using open
Q32: Putting benefit last is very risky, since:
A)
Q33: Most of the ideas offered by consumers
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