Which of the following would qualify as an outside source of ready-made new product concepts?
A) New products people
B) Marketing teams
C) Manufacturing teams
D) Lead users

Question

Quizplus · Accepted Answer

Lead users are individuals or organizations that are at the forefront of an industry or marketplace and are actively seeking new and innovative solutions to their needs. As such, they can provide valuable insights and ideas for new product concepts that can be adapted and refined for a broader market. New product people, marketing teams, and manufacturing teams are typically internal sources of product concepts.

Which of the Following Would Qualify as an Outside Source