The America-First Corporation is seeking a way to gain the benefits of standardization-while providing the variety desired by consumers.The firm may accomplish this goal by creating ____.

Question

Quizplus · Accepted Answer

Product platforms allow for standardization of certain components or features, while also allowing for customization of other aspects to provide variety for consumers. This would allow the America-First Corporation to gain the benefits of standardization while still meeting the desires of their customers. SBUs (strategic business units) and PICs (product innovation charters) may be useful for managing the different products or lines within the company, but they do not directly address the need for standardization and variety. "Product pools" is not a common term in marketing and does not relate to the concept of standardization and variety.

The America-First Corporation Is Seeking a Way to Gain the Benefits