A computer services firm decides to enter in the field of cosmetics.According to the product market matrix,the innovativeness risk in this case could be ____.

Question

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The innovativeness risk in this case could be dangerous. The product market matrix suggests that entering into a completely new market with a new product involves a high level of innovativeness risk. Since the computer services firm is entering into the field of cosmetics, which is a completely new market for them, there is a high chance that their venture may not be successful. Therefore, the innovativeness risk in this case is dangerous.

A Computer Services Firm Decides to Enter in the Field