Design and validation of the production process for the best prototype takes place during the _____ phase of the basic new products process.
A)launch
B)concept generation
C)concept / project evaluation
D)development

Question

Quizplus · Accepted Answer

The development phase of the basic new products process involves designing and validating the production process for the best prototype. This phase also includes building and testing prototypes, conducting market research, and refining the product concept. The other options listed, such as launch, concept generation, and concept/project evaluation, occur earlier in the new product development process and do not involve actual production and validation of a prototype.

Design and Validation of the Production Process for the Best