What does it mean to say that traditional media were only involved in one-way communication?
A) They did not rely on audience participation.
B) They used low-level technologies.
C) They created personalized messages for a single viewer.
D) They never considered their audience.

Question

Quizplus · Accepted Answer

Traditional media, such as television and newspapers, only allowed for one-way communication where the message was broadcasted to the audience without any real interaction or participation from the viewers or readers. The content was created by the media outlet and consumed by the audience, without the ability for the audience to provide feedback or contribute to the content.

What Does It Mean to Say That Traditional Media Were