Why is it difficult for researchers to truly determine people's level of media use?
A)There is no such thing as a "typical" media user.
B)Most people under-report their media use because they simply are not aware of all the media surrounding them.
C)Most people over-report their media use because they want to appear to be as "tech-savvy" as the media portray Americans to be.
D)None of these answers are correct.

Question

Quizplus · Accepted Answer

Many people are not aware of all the media they consume, such as background television or social media scrolling. Therefore, they under-report their media use, making it difficult for researchers to determine their actual level of media use.

Why Is It Difficult for Researchers to Truly Determine People's