Alia is a heavy media user.She has continued to see images of beauty through the media that emphasize thinness.Over time,Alia has come to believe that anyone who is not thin could not be considered beautiful.This scenario illustrates which model of media influence?
A)hypodermic
B)agenda-setting theory
C)cultivation theory
D)horizontal integration

Question

Quizplus · Accepted Answer

This scenario illustrates the cultivation theory, which argues that heavy media exposure can gradually shape an individual's conception of reality by emphasizing certain messages and values. In this case, Alia's exposure to images of thinness and beauty through the media has gradually led her to believe that thinness is necessary for beauty. The hypodermic model suggests that individuals are directly affected by media messages, while the agenda-setting theory argues that the media shapes the public agenda by emphasizing certain issues over others. Horizontal integration refers to the ownership and control of different types of media outlets by a single company.

Alia Is a Heavy Media User