A retailer targeting poor people is an example of the strategy called

Question

Quizplus · Accepted Answer

The strategy of targeting poor people is an example of the focus strategy, which involves targeting a specific market segment and tailoring products or services to meet their unique needs. In this case, the retailer is focusing on low-income individuals by offering products and services that are affordable and accessible to them. This strategy allows the retailer to differentiate themselves from competitors and gain a loyal customer base within their target market. The other options (imitation, cost leadership, and first-mover) do not accurately describe this strategy.

A Retailer Targeting Poor People Is an Example of the Strategy