An example of contrarian thinking on the part of the owner of a chain of pizza stores might be, "Why bother diversifying into subs and calzones like most of our competition.Let's just focus on selling excellent pizza."

Question

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Contrarian thinking involves going against the general trend or consensus. In this scenario, the owner is going against the trend of diversifying into different types of food and instead choosing to focus solely on pizza, which is contrarian thinking.

An Example of Contrarian Thinking on the Part of the Owner