A major purpose of innovation is to take organizations geared toward creativity and growth and rewire them towards efficiency.

Question

Quizplus · Accepted Answer

A major purpose of innovation is to improve and optimize processes and products, but not necessarily towards efficiency. Innovation can also be geared towards enhancing creativity, generating breakthrough ideas, and creating new value for customers. It is not always about making things faster or cheaper, but about finding better ways of doing things.

A Major Purpose of Innovation Is to Take Organizations Geared