The primary role of the executive (or business) coach is to

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The primary role of the executive or business coach is to advise the person being coached on personal improvement and behavioral change, which can help them become more effective in their role and improve their performance. The coach may use various techniques and tools to help the person identify areas for improvement and develop strategies to address them, such as goal setting, feedback, and problem-solving. While the coach may provide feedback to top management, their primary focus is on helping the person being coached achieve their goals and improve their performance.

The Primary Role of the Executive (Or Business) Coach Is