According to economist John Kenneth Galbraith, advertising and marketing were creating the very consumer demand that production then aimed to satisfy. The assertion that consumer demand relies upon what producers have to sell is termed:

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In his book, The Affluent Society, economist John Kenneth Galbraith claimed that advertising and marketing were creating the very consumer demand that production then aimed to satisfy. Dubbed the "dependence effect," this assertion held that consumer demand depended upon what producers had to sell.

According to Economist John Kenneth Galbraith, Advertising and Marketing Were