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Marketing Experts Consider Stealth Marketing Extraordinarily Effective Because

Question 48

Multiple Choice

Marketing experts consider stealth marketing extraordinarily effective because:


A) a consumer does not question the message as she might challenge a traditional advertising campaign.
B) the consumer's guard is not down while accepting the message.
C) consumers do not see the communication as too personal and often tend to trust an advertisement or other marketing material much more than they would trust the communicator.
D) consumers seek out the communicator's vested interest.

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