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When a Firm Engages in Socially Responsible Activities with a Prime

Question 48

Multiple Choice

When a firm engages in socially responsible activities with a prime focus on reputation:


A) social responsibility tend to become a form of social marketing.
B) the measure of positive reputation gained is impossible to calculate.
C) profits have to be sacrificed for social causes.
D) it always loses employee loyalty.

Correct Answer:

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