A newsletter publisher in a small town accepts subscription requests and handles queries through the town's mail services and through online subscriptions.The publishing unit provides after-sale service and support to its online subscribers.This publisher is using
A)customer relationship management (CRM).
B)total quality management (TQM).
C)value chain management.
D)effective client management (ECM).
E)Six Sigma.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a technique that uses IT and technology to develop an ongoing relationship with customers to maximize the value an organization deliver to them over time.CRM systems have three interconnected components: sales and selling, after-sales service and support, and marketing.

A Newsletter Publisher in a Small Town Accepts Subscription Requests