Most electronic goods have the option of changing the operating language.This is done by manufacturers so that the same electronic device can be supplied and marketed around the world.The manufacturers in this case are applying a(n)
A)focused differentiation strategy.
B)global strategy.
C)related diversification strategy.
D)multidomestic strategy.
E)unrelated diversification strategy.

Question

Quizplus · Accepted Answer

Selling the same standardized product and using the same basic marketing approach in each national market is called global strategy.

Most Electronic Goods Have the Option of Changing the Operating