________ is selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits.
A)Licensing
B)Franchising
C)Strategic alliance
D)Exporting
E)Importing

Question

Quizplus · Accepted Answer

Franchising is selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits.

________ Is Selling to a Foreign Organization the Rights to Use