According to March and Simon, humans are limited in their ability to interpret, process, and act on information.When the number of suitable alternatives are greater than what a manager can evaluate, Marc and Simon refer to this as
A)prior-hypothesis.
B)bounded rationality.
C)productive blocking.
D)illusion of control.
E)satisficing ambiguity.

Question

Quizplus · Accepted Answer

March and Simon coined the term bounded rationality to describe the situation in which the number of alternatives a manager must identify is so great and the amount of information so vast that it is difficult for the manager to even come close to evaluating it all before making a decision.

According to March and Simon, Humans Are Limited in Their