When a company such as Patagonia makes sustainability a critical development and embeds it visibility in advertising or in its activities, we see an example of sustainability operating at which of the following levels?
A)Sustainability as Public Relations.
B)Sustainability as cost minimization.
C)Sustainability as business model.
D)Sustainability as company mantra.

Question

Quizplus · Accepted Answer

When a company makes sustainability a part of its business model and integrates it into its operations and marketing strategies, it operates at the level of sustainability as a business model. This goes beyond just cost minimization or public relations, and becomes a core value and objective of the company. Patagonia is an example of this, as they not only prioritize sustainability in their products and production processes, but also use their platform to educate consumers and advocate for environmental protection.

When a Company Such as Patagonia Makes Sustainability a Critical