The use of technology to collect and analyze data concerning customers' buying behavior is an important aspect of:
A)Basic customer service.
B)Customer satisfaction.
C)Customer relationship management.
D)Customer success.

Question

Quizplus · Accepted Answer

The use of technology to collect and analyze data concerning customers' buying behavior is a key part of customer relationship management, which involves understanding and meeting the needs of customers to build long-term relationships and loyalty. This data can be used to tailor marketing and sales efforts to specific customers, improve customer service, and provide personalized experiences that enhance customer satisfaction and retention. While basic customer service and customer satisfaction may involve the use of technology, they do not necessarily require data analysis to the same extent as customer relationship management. Customer success generally refers to a broader goal of helping customers achieve their desired outcomes, which may involve technology but is not directly related to collecting and analyzing data.

The Use of Technology to Collect and Analyze Data Concerning