Which of the following statements is false?
A)Quality dimensions are easy to measure for tangible goods,while they are difficult to measure for services.
B)Many dimensions of service quality are similar to the dimensions of quality for tangible goods.
C)Some firms still have a poor understanding of quality and quality management.
D)All of these are false.

Question

Quizplus · Accepted Answer

While it may be more challenging to measure some dimensions of service quality, such as empathy or responsiveness, quality dimensions are not inherently easier to measure for tangible goods. Both goods and services have unique quality characteristics that must be measured and managed.

Which of the Following Statements Is False