High-quality innovators typically gain which advantages?
A)They can fund more new design and development projects than other firms.
B)They satisfy customers more effectively,building strong brand image and customer loyalty.
C)They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs.
D)None of these.

Question

Quizplus · Accepted Answer

High-quality innovators are able to satisfy customers more effectively, building strong brand image and customer loyalty. This leads to increased sales and eventually higher profits. While they may also have the ability to fund more new design and development projects (A) and sell at lower prices (C), these advantages are not as significant as building a strong brand image and customer loyalty.

High-Quality Innovators Typically Gain Which Advantages