XYZ Corporation is using customer interviews and surveys to gather perceptions regarding new product concepts.This approach is known as:
A)Quality function deployment.
B)Beta testing.
C)Voice of the customer.
D)Failure modes and effects analysis.

Question

Quizplus · Accepted Answer

This approach is commonly known as gathering the "voice of the customer," which involves collecting data through various methods such as interviews, surveys, focus groups, and other feedback mechanisms to understand customers' perceptions, needs, and desires. Quality function deployment (A) focuses on translating customer expectations into product design and development requirements, while beta testing (B) involves releasing a product to a limited audience to test its performance under real-world conditions. Failure modes and effects analysis (D) is a systematic process for identifying and analyzing potential failures in a product or process. None of these approaches involve specifically gathering customer perceptions and feedback.

XYZ Corporation Is Using Customer Interviews and Surveys to Gather