One of the most important benefits of crowdsourcing from customers is:
A)It maintains secrecy of new product ideas
B)Customers almost always have the best new product ideas
C)Competitors are not likely to be able to match innovations generated from customer inputs
D)Customers gain a sense of engagement and ownership of new products

Question

Quizplus · Accepted Answer

Crowdsourcing from customers can lead to them feeling a sense of engagement and ownership in new products, which can increase their loyalty and advocacy for the brand. This can also lead to valuable feedback and insights on customer preferences and needs, allowing companies to tailor their products more effectively to their target market. The other options are not necessarily true, as competitors could potentially replicate innovations from customer inputs, and not all of the best new product ideas necessarily come from customers exclusively.

One of the Most Important Benefits of Crowdsourcing from Customers