Vertical price fixing is also called ______.
A) resale price maintenance
B) predatory maintenance
C) linear price fixing
D) express price fixing
E) gold fixing

Question

Quizplus · Accepted Answer

Vertical price fixing is also called resale price maintenance. Attempts by manufacturers to control the ultimate retail price for their products are known as vertical price fixing or resale price maintenance. Such efforts result in part from the desire to maintain a high-quality product image, the assumption being that a relatively high price suggests a relatively high quality.

Vertical Price Fixing Is Also Called ______