The Colgate Doctrine allows:
A) resale price maintenance even under coercion.
B) a franchisor to require that franchisees purchase all of its equipment and inventory from them.
C) the FTC to regulate unfair and deceptive acts or practices in commerce.
D) natural monopolies to exist outside of Sherman Act jurisdiction.
E) manufacturers to set a price and refuse to deal with those that won't comply.

Question

Quizplus · Accepted Answer

The primary method of legally controlling the retail price is for a manufacturer simply to announce its prices and refuse to deal with those who fail to comply. Under what is commonly referred to as the Colgate doctrine, the Supreme Court recognizes that such independent action by a manufacturer is not a per se violation of the Sherman Act.

The Colgate Doctrine Allows