As a salesperson,you need to know that the business proposition:
A) should never be used during the sales presentation.
B) is a weak selling tool that should be added in an appendix.
C) should be used only if the prospect has multiple objections.
D) should follow the discussion of the product's FABs and marketing plan.
E) typically does not help you close the sale.

Question

Quizplus · Accepted Answer

The product's FAB s and marketing plan justify your suggested order and are presented first in the sales presentation. The business proposition is the third step within the presentation and very important to closing the sale.

As a Salesperson,you Need to Know That the Business Proposition