In a sales situation,a prospect enters the conviction stage when he is convinced that the product is not only the best but also that the salesperson who is promoting the product is the best source to buy from.

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You must convince the buyer not only that your product is the best but also that you are the best source to buy from. When this occurs, your prospect has moved into the conviction stage of the mental buying process.

In a Sales Situation,a Prospect Enters the Conviction Stage When