To show the strength of a plastic pallet,the salesperson asked a group of prospects to step into the parking lot and watch as he drove his car across a pallet.He then got out of the car and asked a prospect to examine the pallet for cracks or breaks.This theatrical presentation of a product's feature is called:
A) dramatization.
B) analogy marketing.
C) countersuggestion.
D) prestige proof statement.
E) autosuggestion.

Question

Quizplus · Accepted Answer

Dramatics refers to talking or presenting the product in a striking, showy, or extravagant manner. Thus, sales expertise can involve dramatization or a theatrical presentation of products, such as driving over pallets to exhibit the strength of the plastic.

To Show the Strength of a Plastic Pallet,the Salesperson Asked