The better a salesperson is at creatively marshaling all available resources to address a customer's strategic needs,the stronger the customer relationship becomes.

Question

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A salesperson who can creatively address the needs of a customer is likely to build a strong relationship with the customer. Today's salespeople need to be creative problem solvers who have the ability to develop and combine nontraditional alternatives to meet the specific needs of the customer.

The Better a Salesperson Is at Creatively Marshaling All Available