Gene sells ski clothing and is meeting with the retail buyer for a large ski resort.When the prospect says,"I've seen enough,Gene.There is no doubt in my mind that your company will provide our resort with the best quality ski clothes for the money," the prospect has reached the mental step called:

Question

Quizplus · Accepted Answer

Conviction is established when no doubts remain about purchasing the product from you. Desire is created when prospects express a wish or wanting for a product such as yours, but doubts may still exist.

Gene Sells Ski Clothing and Is Meeting with the Retail