Clearwater Hampers
Clearwater Hampers is a small British company that sells luxury food and drink gifts in various combinations in picnic hampers. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."
-The fact that Clearwater Hampers has repeat corporate customers indicates that it most likely creates _____ with its customers.
A) transactional relationships
B) exchange-oriented dependencies
C) symbiotic relationships
D) strategic relationships
E) joint decision-making alliances

Question

Quizplus · Accepted Answer

A strategic relationship is a formal relationship between buyers and sellers in which both benefit. The customer reaches his or her goal, as does the seller. This results in the seller being able to sell the customer again and again and again-building a long-term relationship.

Clearwater Hampers Clearwater Hampers Is a Small British Company That Sells Luxury