An effective way to attract prospects without having to go out prospecting is to submit regular articles about your business to trade magazines,journals,and newspapers.

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Submitting articles about your field or industry to journals, trade magazines, and newspapers is an effective prospecting method. By convincing an editor that you're an expert in your field, you become one. Once prospects think of you as an expert, you'll be the one they contact when they're ready to buy. Thus, you attract prospects without having to go out prospecting.

An Effective Way to Attract Prospects Without Having to Go