When a salesperson says,"This glue will form a stronger bond than any other glue on the market," the salesperson is providing a product feature.

Question

Quizplus · Accepted Answer

The salesperson is providing a product advantage instead of a feature. A product feature is any physical characteristic of a product, such as size, price, and uses. A product advantage is the performance characteristic of a product, such as a strong bond, that will help the buyer.

When a Salesperson Says,"This Glue Will Form a Stronger Bond