The salesperson should answer the prospect's question of "What's in it for me?" with a product advantage.

Name: The salesperson should answer the prospect's question of "What's in it for me?" with a product advantage.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The salesperson is being asked about a product's benefits rather than performance characteristics, which are product advantages. The salesperson should explain how the product will help the customer relax or convey an image of success.

The Salesperson Should Answer the Prospect's Question of "What's in It