A beneficial promotional device for a company is having its sales force help prospects and customers to evaluate products on the market.

Question

Quizplus · Accepted Answer

A company has no better promotional device than having its sales force help prospects and customers to evaluate products on the market-and not merely their own products. The two-way communication between buyer and seller is exceptionally effective in providing the information needed to make the sale on the one hand, and to evaluate the product on the other.

A Beneficial Promotional Device for a Company Is Having Its