Erin has just walked into a local appliance store and told the salesperson,"I'd like to buy a side-by-side,stainless steel Whirlpool refrigerator.It needs to be at least 24 cubic feet and should have an exterior ice and water dispenser.What can you show me?" At what level of need awareness is Erin?

Question

Quizplus · Accepted Answer

At the conscious need level, buyers are fully aware of their needs. These are the easiest people to sell to because they know what products they want and are willing to talk about their needs.

Erin Has Just Walked into a Local Appliance Store and Told