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The Headline of an Advertisement for a 1930s Automobile Manufacturer

Question 59

Multiple Choice

The headline of an advertisement for a 1930s automobile manufacturer read,"We know what our customers want! They want our new luxury sedan!" You can infer from reading this headline that the manufacturer had a(n) _____ orientation.


A) customer
B) environmental
C) marketing
D) production
E) promotion

Correct Answer:

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