Kwan Lee's Pan-Pacific marketing team has been able to respond quickly to the rapidly changing nature of her region's digital media as a prime means of communication.Unfortunately,her team is challenged by the fact that its colleagues in Europe and North America have advanced digital marketing capabilities that can't be implemented in her area.Kwan Lee is struggling with the balance of ______________________ versus ________________________.

Question

Quizplus · Accepted Answer

Kwan Lee's struggle is about finding the balance between catering to the local market's unique needs and maintaining consistency in the company's global marketing approach. This is captured by the need for "local customization" (tailoring to the specific needs of the region) and "global consistency" (maintaining uniformity across regions). Option A is the only choice that captures this balance. Option B doesn't mention customization, while options C and D touch on important concepts but not the specific issue Kwan Lee's team is facing.

Kwan Lee's Pan-Pacific Marketing Team Has Been Able to Respond