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One Key Advantage of the Starbucks Fan Page on Facebook

Question 25

Multiple Choice

One key advantage of the Starbucks Fan Page on Facebook is that ____________________________________________.


A) advertising effectiveness can be measured across target markets
B) the page is standardized for all global markets with equal emphasis
C) the page is aimed at all global markets with equal emphasis
D) Starbucks has been able to eliminate traditional advertising as a result of its Facebook fan page

Correct Answer:

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