As Vice-President of Global Marketing,Jeanine is reworking her company's marketing strategy.Currently,her firm analyzes the results of each of their promotional elements individually.Jeanine asserts that a cross-functional view of the company's marketing communications is far more pertinent.Jeanine is an advocate of _________________________.
A) marketing impact analysis
B) marketing mix modeling
C) integrated marketing communications
D) the marketing mix
Correct Answer:
Verified
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