Golda's New Job as Marketing Manager for Bay Finance SA

Golda's new job as marketing manager for Bay Finance SA is presenting her with many global marketing challenges.Her successes in standardizing global advertising led her former employer,a maker of prestige kitchen equipment,to achieve significant cost savings and increased global brand awareness.This same strategy has not succeeded in translating Bay Finance's brand across international markets.Why not?

A) Banking is not a service that can be successfully managed across international borders.
B) Banking is an industry which would be most likely to reflect master brands.
C) Financial services do not lend themselves to global markets.
D) Services are client-based and must conform to local cultural and social norms.